Digital Media Sales 101
Location: The Princeton Club of New York, 15 W. 43rd Street (betw. 5th & 6th)
Dates/Times: TBD - In-House Corporate Programs available. Time is from 6:00pm – 9:00pm
Price: $295 (special rates are available for multiple registrations)
This course is vital for anyone interested in digital media advertising sales, especially those currently in print or other traditional media. As a basic level program, we cover industry terminology, Internet fundamentals, digital advertising essentials, campaign optimization, emerging video and mobile technologies, ad networks and social media, and the digital advertising agency and media buying landscape. Full Description
You'll gain a critical understanding of: best practices for digital ad sales, standard ad types, working with syndicated research, metrics and measurement, selling against search engines, the basic components of an online ad buy, and more. This session is focused on bringing participants up-to-speed with essential information to make them conversant in and immediately prepared to sell digital advertising.
Who Should Attend?
- Advertising Sales Management
- Advertising Sales Executives
- Sales Planners and Support Staff
- Marketing, Media, and Ad Agency professionals