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Social Media & Digital Marketing

Location: The Princeton Club of New York, 15 W. 43rd Street (betw. 5th & 6th)
Dates/Times: TBD - In-House Corporate Programs available. Time is from 6:00pm – 9:00pm
Price: $295 (special rates are available for multiple registrations)

Customer buying patterns have shifted due to the exponential advances in the Internet and social media. How have you responded? Learn how to combine social media marketing with tried and true SEO and SEM techniques to drive traffic to your website, build your online audience and increase your business.

This course will cover the essentials of social media marketing tactics and strategies for growing traffic to online media properties. It will review how to utilize Facebook, Twitter, LinkedIn and other key social networks as well as Social Bookmarking sites like Digg, StumbleUpon and Delicious. It will also teach the fundamentals of digital marketing and audience development, including search engine optimization and search engine marketing, and how to integrate your social media marketing with your other digital and established campaigns. This course is a perfect starting point for digital marketing professionals looking to enhance their social media marketing skill set, and for traditional media and marketing professionals looking to ramp up their knowledge of the digital side of the business. Full Description

Core topics include website traffic building, social media marketing & optimization, audience targeting, campaign planning, search engine marketing (SEO & paid search), strategic partnerships, content syndication, retention and engagement, analytics and measurement as well as some complimentary offline methods to enhance an integrated approach. Start building your digital media career with this comprehensive review.

A more detailed summary of topics include:

• Social Media Overview and examples
• Social Media Marketing Strategies and Tactics, including how to set goals, define your target audience, and build a social media profile
• Social Bookmarking sites like Digg, StumbleUpon and Delicious
• How Blogging can drive traffic
• Basic online acquisition techniques and strategies
• Campaign planning
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Co-registration
• Landing page optimization
• Syndication (Portal and Niche Site), RSS Feeds and Widgets
• Writing for the Web
• Alt and Meta Tagging
• How strategic partnerships work to drive traffic
• Integrated campaigns – how to blend your Social Media strategy with your SEO, SEM and other digital marketing campaigns to create synergy
• Key analytics and measurement tools that are meaningful to success

Who Should Attend?
- VPs, Directors, management staff in Sales, Marketing and Direct Marketing
- Sales & Marketing Support Staff
- Marketing & Campaign Managers – digital, print, broadcast
- Consumer Marketing and Circulation professionals in Publishing
- Creative Services and Promotion Directors and Managers
- E-media Directors
- Media Planners and Buyers
- Direct Advertising Agency personnel
- Advertising Sales Executives & Planners looking to round out their careers
- Media Planners and Buyers
- New college graduates
- Anyone looking to build their social media marketing, online media, and general marketing knowledge base

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Pay by Check? If you wish to pay by check, you can make your check payable to “Media Recruiting Group, Inc.”, and note the course date on your check.  If the course date is 1 or more weeks away, you can mail the check to:  Media Recruiting Group, Inc., One Bridge Street, Suite P-2, Irvington, NY 10533.  If the course date is within 1 week, then please bring the check to the course.

 

Refund Policy: For course cancellations, tuitions paid will be applied to a future course on a one-time basis only. If requested by participant, MRG will refund tuition (less a $25 administration fee for each participant) if participation is cancelled two or more weeks prior to the date of the course, again on a one-time basis.