Learn the fundamentals for career success in today's digital media world.

As media recruiters focused on sales, marketing and their related positions nationwide, we received many requests from our clients and candidates in 2009 pertaining to learning the digital side of selling and marketing. In response, Media Recruiting Group began offering Digital Media Sales & Marketing Courses through a new division of the firm. Digital advertising sales and marketing knowledge has become a “must” for all media salespeople, marketers, and the professionals working closely with them. Our beginner courses teach participants the basics of online advertising sales and marketing in today’s digital media world. Our advanced courses take digital sales, marketing and social media to the next level. For the participants’ convenience, most of the courses are given after business hours and at a reasonable cost. This curriculum of courses is designed to empower media professionals in today’s rapidly changing times.

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Digital Sales and Marketing Training

In response to the overwhelming requests received from our clients and candidates, Media Recruiting Group is now offering Digital Media Sales & Marketing Courses through a new division of our firm. Digital advertising sales and marketing knowledge has become a “must” for all media salespeople, marketers, and the professionals working closely with them. Our first courses will teach participants the basics of online advertising sales and marketing in today’s digital media world. For the participants’ convenience, most of the courses will be given after business hours and at a reasonable cost. This offering is the beginning of a curriculum of courses designed to empower media professionals in today’s rapidly changing times.

Digital Media Sales 101

Location: The Princeton Club of New York, 15 W. 43rd Street (betw. 5th & 6th)
Dates/Times: TBD - In-House Corporate Programs available. Time is from 6:00pm – 9:00pm
Price: $295 (special rates are available for multiple registrations) | Register Now

Advanced Digital Media Sales

Social Media & Digital Marketing

Strategic Selling for the Digital Age

Extraordinary times call for extraordinary sellers. Learn from an industry leader how to combine social media with the key fundamentals of selling in this highly competitive environment. Take your sales to the next level, and leverage your untapped sales potential.

"Strategic Selling for the Digital Age" is a course for salespeople who want to elevate their sales relationships, and produce measurable, consistent results. Sellers in digital, print, out-of-home, broadcast media and related fields are guaranteed to benefit from this course. Foundational concepts will be integrated with Web 2.0 strategies and tactics. This course will provide you with a foundational selling outline that keeps pace with the current state of the digital selling industry.

About Alex Baxter

Our programs are led by Alex Baxter, a senior digital media executive with years of experience as a general manager within media organizations. He has held a variety of positions in digital sales, marketing, business development, product development, operations, strategic alliances and advertising. Currently, Alex is the General Manager of Digital Media for Conde Nast's PARADE Publications. Prior to PARADE, he was the Executive Director of Digital Media at Wenner Media (Rolling Stone, US Weekly and Men’s Journal) where he spearheaded Internet, mobile, video and other interactive initiatives. Alex has also served as Vice President of Sales at mobile media startup 4INFO, and Director of Internet Sales & Marketing at Dow Jones & Co. for The Wall Street Journal's vertical network of digital properties. Alex holds an MBA from Columbia Business School, BS and BA from Southern Wesleyan University.

About Brian McFarland

Our Strategically Assertive Selling course is led by Brian McFarland. Brian is currently the Eastern Sales Director for VideoEgg, growing the NYC and Atlanta Sales offices since March of 2007. Under his guidance, the Eastern office now represents 35%+ of VideoEgg’s global media sales.

Brian began a career in media planning and buying in 1991 with Foote, Cone, Belding, NYC, transitioning to a print sales career that spanned 15+ years with 6 different magazines. Immediately before VideoEgg, Brian was the Consumer Electronics Sales Director for Rolling Stone, where he built an annual $10mm book of business during his 6 year tenure. Brian lives on the Upper West Side of Manhattan with his wife Nicole, and children Luke and Dylan. He can be found Spinning each morning at Equinox, and drumming for his classic rock band, Dead Mile Dance, on weekends.