Senior Director, Integrated Marketing
New York, NY
Description:
A leading health + fitness website seeks a Senior Director of Marketing to lead its Integrated Marketing team. This candidate is an integral leader of a dynamic, cross-functional consumer marketing team focused on creating innovative, strategic, integrated sales strategies for partners and advertisers that drive revenue results.Responsibilities include:
- Support the success of meeting sales growth goal while managing director level marketing professionals
- Mentor, lead and manage a team responsible for responding to the daily influx of solution development requests across pharmaceutical, medical device and consumer package goods markets
- Deliver creative and strategic marketing solutions for our top tier Clients that span multiple media platforms including our highly differentiated online advertising media and product solutions
- Manage departmental operations; improve efficiency, communication and internal constructs related to the presales process
- Serve as group liaison to our client delivery services, editorial and product marketing teams
- Deliver ongoing analysis and reports to create visibility into sales pipeline as related to deals closing
- Develop strategic approach to solutions that optimize new sales and sales renewals
- Provide ongoing leadership in evaluating performance of strategic solutions to deliver insights, trends and recommendations to senior management team
- Develop client-facing solution presentations, marketing materials and proposal
Qualifications/Skills Required:
- Bachelor's Degree in Marketing or equivalent related field
- Many years of equivalent experience in online and digital sales development/solution marketing
- Proven success in creating marketing solutions that impact sales growth
- Highly self-motivated, proactive and self-sufficient professional with the ability to motivate and drive a team of intelligent, creative, and opinionated colleagues
- Knowledge and/or background in Internet technologies
- Ability to thrive and maintain calm in a perpetually fast-paced environment
