Senior Director of Product Marketing
New York, NY
Description:
A leading health + fitness website is looking for a Senior Director of Marketing to join its growing team. The Senior Director of Product Marketing leads a dynamic, cross-functional marketing team focused on building an innovative, integrated marketing product strategy.Responsibilities include:
- Mentor, leader and manager of Product Marketing team
- Deliver the business plan, strategy, forecasting, pricing and positioning of a company’s highly differentiated, online advertising media product solutions
- Define and implement a product roadmap that delivers on the yearly forecasted sales and revenue plan
- Provide ongoing leadership in evaluating product sales performance/impact to deliver monthly insights, trends and recommendations to management team
- Oversee the creation of marketing requirement documents to initiate new product releases which will be sourced to develop a PRD by product development and engineering
- Collaborate with product development through initial launch and follow-on releases
- Interact with early adopter clients/agencies and internal teams to define market requirements
- Provide actionable guidance to product development and engineering with clear prioritization of development efforts
- Develop product sales materials such as client-facing positioning, sales tools, case studies and competitive analyses
- Create and deliver sales training for the sales force and support teams
Qualifications/Skills Required:
- Bachelor's Degree in Marketing or equivalent related field
- Several years or equivalent experience in online and product marketing
- Proven success in launching new online products to market that impact sales growth
- Highly self-motivated, proactive and self-sufficient with the ability to motivate and drive a team of intelligent, creative, and opinionated colleagues
- Knowledge and/or background in Internet technologies and Media
