Social Media Manager
New England,
Description:
A top retailer is seeking a Social Media Manager to assist in the development of the company’s social media strategy and execute plans, which support overarching business and marketing objectives.Responsibilities include:
- Manage the digital media marketing strategy, as a subset of the organization’s communication strategy, collaborating with brand team, sales divisions (wholesale, direct to consumer and ecommerce), public relations and advertising agencies
- Assist with the managing the integration of digital media channels to the existing media mix to maximize productivity of the advertising spend and increase visibility to target consumers
- Collaborate with Marketing Brand Teams, Sales Divisions, agencies and other key stakeholders to develop and implement tactics to support strategic vision (ie. content development, viral campaigns and consumer recruitment)
- Create and maintain a social media editorial calendar and posting schedule which supports umbrella brand and sub-brand initiatives
- Coordinate, collect, develop and write content, including copy, photos and videos which supports the company’s brand equity and positioning strategy
- Monitor and engage in brand related online conversations to build brand awareness, likeability and thought leadership
- Identify and engage influencers / brand advocates to build loyalty and affinity and to further enhance brand communication to unconverted consumers
- Develop recruitment strategies and execute fan and follower generating activities to grow a quality community which furthers expands communication reach
- Responsible to take a pro-active approach to remain current on social media tools, best practices and competitive developments and to report key insights and recommendations to management
- Identify and analyze issues, patterns and trends in customer comments / requests and transfer the information to the appropriate departments so they can respond accordingly
- Leverage measurement tools to track key metrics and understand program effectiveness in terms of social media penetration, impact on our reputation and consumer perceptions and report results to management with agreed upon frequency
- Evaluate programs by analyzing qualitative data, costs, return and brand benefits and make recommendations to management for improvement
Qualifications/Skills Required:
- Highly motivated, flexible, self-motivated, energetic and able to succeed in a fast-paced environment
- Must be detail-oriented and organized, with strong multi-tasking capabilities
- Must have proven inter-personal and communication skills
- Proficiency analyzing and interpreting data and providing recommendations which are in line with overall strategy
- Proficiency in Word, Excel, and PowerPoint as well as basic knowledge of HTML and website maintenance, a plus
- Demonstrated experience with Web 2.0 channels and great affinity for learning new technologies
- Understanding and experience using marketing mix tools
- Proven experience in project planning and management
- Previous experience in a Marketing position within the US food industry, a plus
- BS Degree
- MBA definitely preferred
