The worldwide phenomenon of mobile advertising is well-documented, and its growth sees no end in sight. This of course bodes well for digital media advertising salespeople and marketers.
Harald Neidhardt, CMO and Co-Founder of Smaato Inc., a California-based mobile advertising company boasting a mobile advertising platform aggregating more than 50+ mobile ad networks worldwide, is quoted as saying the following:
“In 2011, we will be inside the tornado of the Mobile Industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives. With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad platforms, we will see a dramatic liftoff in global Mobile Advertising.”
Mobile advertising will become richer, more informative and yet more entertaining. Companies like iVdopia who have a strong share of the rich media display mobile space will benefit greatly in 2011.
So, as the year draws to a close and we look to the future, let’s take a look at some of 2010’s more impressive mobile ad campaigns.
Mobile Marketer’s list, by Giselle Tsirulnik: http://www.mobilemarketer.com/cms/news/advertising/8617.html
Source of statistics above: http://www.slideshare.net/Info_Smaato/smaato-mobile-advertising-trends-2011