Monday Weekend MashUp: Digital Marketing News

  • Posted by Steve Goldberg
  • |
  • March 21, 2011
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A few developments this past weekend, from Flash 10.2 coming to Androids and Tablets, to Taco Bell’s recent social media sales and advertising blitz, toting the headline, “Thank You for Suing Us.”

PR Success 101: Taco Bell Fights Back!

Taco Bell’s latest lawsuit has propelled them into a successful media campaign. It all began when someone decided to sue Taco Bell, claiming their beef taco didn’t contain enough beef to be advertised as beef. Taco bell soon after took out ads in national newspapers toting the headlne, “Thank You for Suing Us,” and offered free beef tacos to loyal customers on social sites like Facebook and Twitter. These efforts increased their positive internet buzz score as well as their fan loyalty score, score calculated by YouGov’s BrandIndex (for full details click here).

This is a classic example of how powerful the media is today, both socially and in print.

Flash Coming to a Tablet Near You

Adobe rolls out flash 10.2 to Android, Honeycomb and soon Motorola’s Xoom Tablet, enabling mobile sites designed with flash to be viewed the way they were intended.

This is a game changer for the mobile industry. With sites having better viewing capabilities, better creatives, and mobile compatibilities, businesses can really increase website traffic and mobile interactivity.

iTunes to Bolster ‘NY Times’ Paywall

Along with the long awaited digital subscription to the New York Times comes an app for both iTunes and iPad users. Despite the 30% cut Apple takes for its digital subscriptions, NYT is hoping to eliminate a barrier to entry for the millions of users that own Apple products.

Does anyone think the NY Times app will pay off? Comments welcome.

And, in a related article from paidcontent.org, Larry Kramer, the author of C-Scape: Navigating the Rapidly Changing Worlds of Media and Business, founder and former CEO of CBS (NYSE: CBS) Marketwatch.com and the first president of CBS Digital, says he won’t pay for “The Daily,” but he will subscribe to the digital New York Times. Regarding the former, Kramer said he wanted to love New Corp.’s tablet-ready newspaper, but it’s “light years worse than apps created by existing newspapers or new sources.”

Upon first using The Daily, Kramer was shocked to learn that it “not only didn’t advance the effective use of the available technology, it also didn’t adapt the journalist experience to the new medium.” Regarding The New York Timesreintroducing a pay wall, however, Kramer says: “I want my New York Timesinformation frequently and easily, and I will do what it takes, including paying for it, to make sure I get full access to everything produced by the 1,100 journalists who work there.”

Furthermore: “It is content that matters to me now, and I believe will matter to me on virtually any platform I can imagine them using to deliver that content.”