Tuesday Morning MashUp: Google Mania

  • Posted by Steve Goldberg
  • |
  • March 1, 2011

Google Declares War on Content Farms 

Google has announced an algorithmic change to its search engine that should dramatically improve the quality of Google’s search results by eliminating content farm properties from top results.

The future of “real” SEO is finally arriving. It’s good to know that a company like Google is tightening the reins on companies that cheat their way to the top (no pun intended).

Google Adds New Filtering Options to Mobile Places Search

Google has introduced several new features to its mobile search for iPhone and Android, including the ability to surface results by star rating, distance and business that are open.

Google’s new mobile algorithm will certainly help increase the ability for digital advertising and mobile marketers to work together on push notifications and other hyper-local advertisements.

Google’s Flubs Up Again: Asking Kids For Partial SS Numbers  

For at least the fourth time since last January, Google is facing questions regarding its views on privacy.

This latest incident stems from the company’s Doodle-4-Google contest for students, which allows students to win prizes including a $15,000 scholarship. This year, the company initially asked the entrants, who ranged from kindergarten students to seniors in high school, for the last four digits of their social security numbers.

Google CEO: Mobile Growing Faster Than “All Our Predictions”

Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, CEO Eric Schmidt said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote.