Stats Update: Online Video/TV to Grow by 2015

  • Posted by Steve Goldberg
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  • June 7, 2011

There’s not much denying that streaming premium video is contributing to a huge increase in traffic being generated online. (Netflix now accounts for nearly a quarter of it in the U.S.) A new forecast from Cisco Systems predicts that traffic will just about double by 2015 to reach 200 exabytes; that’s 39 times what it was in […]


Apple, AOL, and Social Gaming, Oh My!

  • Posted by Steve Goldberg
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  • May 14, 2011

Apple has superseded Google to become the most valuable consumer-facing global brand, according to the 6th annual BrandZGlobal Brands study conducted by WPP’s Millward Brown Optimor. Technology and telecom brands dominated the ranking this year, making up one-third of the Top 100 brands. Apple led with brand value of $153 billion (up 84% from last year from […]


Ad Sales Revolutionized – Again – The iAd

  • Posted by Steve Goldberg
  • |

On April 8th, Apple introduced a unique challenge to search (did anyone say Google?).  iAd mobile advertising, as CEO Steve Jobs explained, is “a new kind of mobile ad capable of delivering the emotional impact of TV advertising within applications.” The iAd combines the rich, emotional experience usually attributable to high-end TV advertising with the […]


Digital Advertising with Women 2.0

  • Posted by Steve Goldberg
  • |
  • May 5, 2011

I’ve read a great deal of reports on the Mommy Blogger and what they are about, their consumption habits, how some digital advertising efforts work, and others don’t, etc. But I’ve become more curious with how women as a whole consume online, and so I found these studies that I thought shed some interesting light […]


Trend Update: Online Video Consumption and Advertising Sales

  • Posted by Steve Goldberg
  • |
  • April 28, 2011

These reports came out recently, and I thought they were a great follow up to a past post, Trend Report: Online Video Consumption and Advertising Sales. Though as you can see below there hasn’t much of a shift in the numbers from the last report, by views alone YouTube, VEVO, and Facebook are holding ground. Interestingly […]

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