Trend Watch: Mobile Advertising with QR Codes

  • Posted by Steve Goldberg
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  • March 24, 2011

Being in NYC we’re constantly bombarded by advertisements- on subways, the hall to the subway, taxis, and even phone booths. But lately I’ve been noticing a lot of ads with QR codes prominently displayed. I know QR codes have been around for years, but seeing them finally coming into the mainstream is exciting. Then I wondered: does […]


Monday Weekend MashUp: Digital Marketing News

  • Posted by Steve Goldberg
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  • March 21, 2011

A few developments this past weekend, from Flash 10.2 coming to Androids and Tablets, to Taco Bell’s recent social media sales and advertising blitz, toting the headline, “Thank You for Suing Us.” PR Success 101: Taco Bell Fights Back! Taco Bell’s latest lawsuit has propelled them into a successful media campaign. It all began when someone […]


Monday MashUp: The Weekend Digital Media Update

  • Posted by Steve Goldberg
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  • March 14, 2011

It’s a busy week as major developments in the digital indsutry start to unfold. From the awaited release of the iPad 2 to Yahoo! selling Delicious, things will be changing… Yet again. iPad 2 vs. Competitors: Battle of the Tablet Specs [INFOGRAPHIC] This is a great article that gives an easy breakdown of the new iPad 2 […]


Tuesday Morning MashUp: Google Mania

  • Posted by Steve Goldberg
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  • March 1, 2011

Google Declares War on Content Farms  Google has announced an algorithmic change to its search engine that should dramatically improve the quality of Google’s search results by eliminating content farm properties from top results. The future of “real” SEO is finally arriving. It’s good to know that a company like Google is tightening the reins on companies […]

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Trend Report: Online Video Consumption and Advertising Sales

  • Posted by Steve Goldberg
  • |
  • February 23, 2011

I frequently receive e-mails with trend reports that I find interesting, and I thought I’d share this one with you. Online video viewing continues to rise dramatically in the U.S. as total streams increased by 31.5% and time spent viewing increased by 45% in Jan. from a year ago, according to Nielsen, whose new rankings placed DVD rental/movie […]

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