Digital Media Sellers and the “Fine Art of Navigating Client/Agency Dynamics”

  • Posted by Steve Goldberg
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  • September 22, 2013

Digital media and media technology sellers were treated to an article by Brian McFarland, VP Eastern Sales for GumGum, the in-image ad solutions company.  He outlines in very simple terms a system for increasing sales.  I have known Brian for years, and he has a keen talent for seeing both the art and science of […]


Native Advertising- The New ”New Wave” of Digital Media?

  • Posted by Steve Goldberg
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  • September 14, 2013

Featured, sponsored, promoted, allied and presented by – these are some of the hot keywords associated with native advertisements on publisher pages. Native Advertising, not new to the digital media world (but relatively new under the name “Native Advertising”), has been gaining more and more traction in 2013 as publishers and ad buyers fit this into their digital […]


The Digital Media Seller / Digital Ad Agency Relationship – “The Good, The Bad, and The Funny”

  • Posted by Steve Goldberg
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  • August 4, 2013

Digiday writer Jack Marshall recently collected some stories about digital media sellers “behaving badly”, as a follow up to his article about digital ad buyers written in the same light.  We all have stories that in hindsight are funny and great to share at sales meetings or parties – I have a few in recruiting […]


Digital Media Salespeople – The Agency Perspective on Ad Sales

  • Posted by Steve Goldberg
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  • July 28, 2013

Sellers of digital media (online ad sales and mobile ad sales) and digital media technology would be well-served to read this article, as it gives a glimpse of how agency people are being advised internally in terms of relating to you.  Darren Herman,  Chief Digital Media Officer of The Media Kitchen, wrote a brief article called […]


Is Instagram Missing Opprotunities Without An Advertising Platform?

  • Posted by Steve Goldberg
  • |
  • July 14, 2013

It has been a few weeks, and we’re still in the afterglow of Instagram adding videos to the popular photo sharing app, and the jury is still out on whether these changes were well received by the majority of users. The question now becomes— is Facebook taking too long to recover some of their $1 […]

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