Is Instagram Missing Opprotunities Without An Advertising Platform?

  • Posted by Steve Goldberg
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  • July 14, 2013

It has been a few weeks, and we’re still in the afterglow of Instagram adding videos to the popular photo sharing app, and the jury is still out on whether these changes were well received by the majority of users. The question now becomes— is Facebook taking too long to recover some of their $1 […]


Facebook Hashtags for Digital Media Professionals

  • Posted by Steve Goldberg
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  • July 7, 2013

Earlier last month Facebook launched clickable #hashtags, opening a slew of criticism from consumers, but joyful elation from social media marketers and digital advertisers alike.  While hashtags themselves are not new to the social landscape, being veteran to Twitter and newer sites like Instagram and Pinterest, there are a few key differences with how they […]


Digital Media – Display Advertising Dilemma

  • Posted by Steve Goldberg
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  • June 9, 2013

As a digital ad sales recruiters, we place media sellers in positions to sell the many shapes, sizes and forms of advertising…display, mobile, video, search, social media, real time bidding (RTB)…on down the line.   Display is a primary vehicle for advertising, but digital display ads are fast becoming almost invisible to the eye, and are […]


Real Time Bidding’s Growth Trajectory Dependent on Pricing

  • Posted by Steve Goldberg
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  • May 26, 2013

Real-time bidding (RTB) is probably the fastest-growing segment of digital advertising. eMarketer predicts that 19% of digital display ads will be purchased through RTB this year – that is a 73% increase from last year. James Green, CEO of Magnetic (one of the search retargeting leaders) credits site retargeting for this explosive growth (meaning that if someone […]


Statistics on Millennials Support Mobile Advertising Projections

  • Posted by Steve Goldberg
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  • May 12, 2013

There are about 79 million millennials in the U.S., versus the 48 million Generation Xers (born between 1965 and 1980). (ComScore) Millennials will make up 50 percent of the U.S. workforce by 2030. (Bureau of Labor Statistics) 23 percent of companies reported having heavy contact with parents of millennial employees. (Collegiate Employment Research Institute) 4 percent of employers involved reported parents […]