So You Want a Job in Digital Sales?

  • Posted by Steve Goldberg
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  • November 10, 2012

So You Want to Sell Digital Ads- From FINS, a Wall Street Journal Digital Network By Beecher Tuttle July 19, 2012 With print publications on the decline and digital advertising growing, print ad execs find themselves having to learn a whole new medium, one with far different technologies, metrics and, most importantly, contacts. The lesson from […]


Mobile Ads Sales and Sales Jobs Continue to Soar

  • Posted by Steve Goldberg
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  • October 22, 2012

Careers in mobile ad sales and other mobile-related fields are in high demand. Mobile advertising could the hottest thing since the Motorola Razr craze, but for some it’s still on the fence whether or not the dollars are going to catch up with expectations for the relatively young advertising channel. Many reports have estimated the use of mobile internet to some 200 […]


Digital Media – Your Social Media Footprint

  • Posted by Steve Goldberg
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  • September 13, 2012

Since the rise and acceptance of social media in digital marketing plans, media sales pitches, and our professional lives, it has become expected of us as to use social media for professional purposes. If you are a Digital Account Executive, for example, it is imperative you have a strong social media presence – given our […]


The Ever Changing Digital Media Landscape

  • Posted by Steve Goldberg
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  • August 15, 2012

Apple, Google, Facebook, and Amazon, we all know them, but it seems we might get to know them more. With stifling economies these heavy hitters continue to shift their attention into other digital verticals, changing not only the way business is done, but also the digital landscape.  A recent digest of an eMarketer report discusses these changes […]


GM Drops Facebook Ads: What Other Verticals Will Follow?

  • Posted by Steve Goldberg
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  • May 20, 2012

GM announced the decision to drop Facebook paid ads on Tuesday.  Who thinks that the timing of this, the week of Facebook’s IPO, is a coincidence?  It seems GM is sending a message that perhaps Google, as well as other traditional platforms, perform better for the Automotive Vertical.  Will other verticals follow?   According to […]

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