Digital Media Trends and Stats You May Have Missed

  • Posted by Steve Goldberg
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  • January 28, 2012

Below are some recent digital stats that came across my inbox that I thought I would share. AdWeek revealed its list of six significant trends in digital advertising. They are as follows: The end of the click-through rate as an effective measurement of an ad’s success is nigh. The thin line between mobile and desktop is getting even […]


Digital Media Jobs – 6 Ways to Increase Your Worth

  • Posted by Steve Goldberg
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Few can question the rise of digital media, and its continued meteoric growth.   People will continue to consume media from more sources over different platforms, and media companies will find more innovative ways to reach them.  Companies in the industry range from established media brands gone digital, to early, mid and late stage start-ups.  Mobile, […]


Digital Media Sales –Providing Leadership By Re-positioning People

  • Posted by Steve Goldberg
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  • October 8, 2011

Innovation abounds in digital media, including the ways in which advertising is sold.  Are you a brand that wants to advertise using video across a broad spectrum of websites?  SAY Media can show you how.  Want to reach Facebook gamers watering their vegetables in Farmville?  Companies like Selectable Media can offer you solutions.  Looking to […]


Changing Social Media Usage & What It Means for Digital Marketing

  • Posted by Steve Goldberg
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  • August 26, 2011

Thought I would share this emarketer report with you all. I find it very interesting, though a bit predictable, but see for yourself if you agree. Users continue shift from content creation to distribution The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping […]


Online Video Stats You May Have Missed

  • Posted by Steve Goldberg
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  • August 15, 2011

Nielsen has identified a new trend that bucks the idea that new platform viewing is additive with traditional TV viewing. Until last fall, Nielsen data consistently indicated that the heaviest media consumers display such habits across all platforms. A subset of consumers from television and internet homes emerged over the first 3 months of the year […]

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