Media Recruiting Group is starting the next round of digital media training courses. What better way to help empower the media professionals in our industry?
We start off offering “Advanced Digital Media Sales” – a 3-hour course offered at the Princeton Club in New York City on October 6, 2010. The usual price for our courses isa modest $295, but we are offering a special promotion – 2-for-1. This means two people for the price of one, or two courses (we have our Strategic Selling course in November and our Social Media and Digital Marketing course in December). If you are interested in taking advantage of this promotion, email me at firstname.lastname@example.org.
The October digital sales course covers the resources upon which interactive experts rely, the RFP process and the involvement of agencies, syndicated research, metrics, psychographics, specific advertising options online, and more. For proposals, we review all of the elements leading up to a proposal, writing proposals (and what agencies are looking for), proposal submission/follow-up, and the work that needs to be done in the aftermath. Finally, we’ll explore post-sale, a world very different from that in traditional media sales. Full Overview
This course moves beyond Internet basics and details specific information necessary for digital sales professionals to not only speak the language, but to succeed in this continuously evolving medium.
I encourage all media sellers in New York (or those outside of the city making NYC their destination that evening) to spend the evening with course leader Alex Baxter – General Manager, Parade Digital. If you are in print, broadcast, out of home, or new to digital, you’ll be glad you decided to attend. If you are managing a team, put them in the course.
Career evolution goes hand in hand with digital media evolution. It is unstoppable, so don’t stop seeking opportunities to learn. I hope to see you on October 6th.