Associate Director, Data Analytics

  • New York, NY
  • |
  • Job ID #8990

Summary:

A progressive media agency network is seeking an Associate Director, Data Analytics. This role is managerial, but also one of agency leadership. The Associate Director oversees the data collection and analysis operations of several accounts across one region. The individual in this role works closely with the planning groups to ensure that the right measurement strategies are in place and the proper data intelligence protocols are followed. The Associate Director is ultimately responsible for the quality and timeliness of work being done for all of their clients.

Responsibilities:

  • Initiates and represents Data Analytics, Database management and CRM support across a regional base of clients and in any assigned new business pitches
  • Works with Media Operations to ensure proper training and uses of data and analytic tools
  • Partners with the digital planning team to create an appropriate measurement strategy for each campaign
  • Oversees creation and presentation of analysis templates for specific clients that are in keeping with overall service line standards
  • Selects proprietary tools, vendors and/or third party ad serving technologies to report and analyze clients’ post analysis data and manage these vendors on a project basis Demonstrates problem solving and intervention when necessary
  • Ensures quality and timeliness of measurement deliverables meet client expectations and identifying measurement needs by account
  • Understands and adopts new techniques and technologies that are relevant for clients’ digital media strategies
  • Demonstrates ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Demonstrates problem solving and intervention when necessary
  • Build trusting collaborative relationships with clients of all levels
  • Accurately represents the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client’s business
  • Demonstrate a knowledge of client brands, brands equity, consumer definition and motivations
  • Articulate effective strategic rationale and logic flow
  • Develop specific, measurable client business objectives
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Educate and train immediate team members when needed on core analytics tools (SQL, SPSS, SAS)
  • Train, motivate, develop and lead an analytics team
  • Construct and deliver accurate, honest and timely performance management documents
  • Help manage the hiring process of additional team members

Qualifications:

  • Bachelor’s Degree
  • MBA in marketing and/or advanced statistics a plus
  • Experience in analytics field(s)
  • Strong analytical background working in data management
  • Proven ability to manage and teach others
  • Strong knowledge of the media planning processes from pre planning to post-analysis
  • Hands on experience with third party tracking and reporting tools such as DoubleClick (DART), Omniture and/or Webtrends including a strong knowledge of Advanced Reports such as reach vs. frequency and cross-site duplication
  • Clear understanding of the latest trends and developments in post analysis
  • ECRM experience
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook
  • Familiarity with additional analyses such as creative/multivariate testing, lifetime value analysis, brand equity research and media mix optimization