Associate Director, Search Marketing

  • New York, NY
  • |
  • Job ID #8988

Summary:

A progressive media agency network is seeking an Associate Director, Search Marketing.

Responsibilities:

  • Accurately estimating, timing and scoping projects
  • Create budgets, and performance forecasts for clients
  • Maintain relationships with search community and continue to develop publisher and higher relationships
  • Play active role in sales pitches involving company’s search solutions
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Identifies opportunities to offer other agency service line offerings to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Participates and presents in new business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure
  • Provide strategic input for search campaigns internally and externally
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Help to create and negotiate yearly client contracts and supplemental proposals and manage account profitability
  • Construct and deliver accurate, honest and timely performance management documents
  • Establishes and maintains communications process with clients, digital and offline media teams, etc. for each piece of business within the team
  • Directs the development of client presentations and other important communication, communication that is clear, compelling and persuasive

Qualifications:

  • Bachelor’s degree
  • Interactive media, digital marketing or strategic planning experience
  • Search Engine Marketing experience
  • Proven leadership ability – managed a team of planners & supervisors
  • Strong client service experience and comfort
  • Knowledge of offline media
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

 

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