Associate Director, Social

  • New York, NY
  • |
  • Job ID #7959

Summary:

A leading marketing services agency is seeking a highly motivated Associate Director, Social, to support the maintenance and growth of social media services for its beauty roster.  The right candidate should be customer centric, data driven, detail oriented, and possess a love for storytelling and all things beauty. This role will be integral to the beauty vertical’s effort to acquire new social media clients, drive profitable growth, and generate cutting-edge, social media best practices.

Responsibilities:

  • Day-to-day management of the beauty vertical’s social media team and servicing of the client roster
  • Build/support the continued evolution of the agency’s social media offerings by updating social media strategy guidelines, capabilities, and departmental assets
  • Align and collaborate with the beauty vertical client management and integrated media teams to support accounts across their respective social channels
  • Prepare and deliver clear, professional, client communications regarding social strategy and reporting insights
  • Ensure the beauty vertical’s social media posts and media plans are of the highest quality, make full use of new and emerging technologies and practices, and represent the values and priorities of the agency
  • Manage client’s paid media campaigns across Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn; optimize media spend based on business objectives
  • Use Google Analytics, NetBase, SimplyMeasured, Facebook Insights and other social tools to drive channel insights
  • Analyze channel performance and translate data into actionable recommendations that can be presented to clients and team members in weekly, bi-weekly, and monthly reports
  • Benchmark channel performance and initiatives within the Beauty industry
  • Track & synthesize ongoing trends in social media

Qualifications:

  • Bachelor’s degree
  • Social media (organic and paid) experience with some within the beauty industry or on beauty clients at an agency
  • Demonstrated ability to execute and optimize social media advertising campaigns across Facebook, Instagram, Pinterest, Snapchat, Twitter, and LinkedIn Ads; Facebook Blueprint Certification is a plus!
  • Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions with strong written and verbal communication skills
  • Should be a self-starter and have a keen ability to work on multiple projects and lead a team
  • Must be professional team-player, flexible, positive, engaged, responsible, creative and willing to continually learn with the potential and desire to assume increased responsibility
  • Must be organized and highly detail-oriented, double-checking work with unprompted follow-through
  • Analytically strong with proven ability to demonstrate data interpretation capabilities as it relates to real time marketing
  • A solid understanding of appropriate posting techniques on each social platform
  • Experience using listening & reporting tools like Facebook Insights, NetBase, Simply Measured and Google Analytics
  • Must be proficient in Microsoft Word, Excel, PowerPoint
  • Should demonstrate a passion for the beauty business
  • Basic understanding of SEO and SEM a plus