Associate Media Director

  • Location Flexible
  • |
  • Job ID #9760

Summary

A growing, fast-paced media agency with an excellent management team focused on media strategy, planning, and activation is seeking an AMD with a B2C focus. We are an independent agency instilling thoughtful strategy and digital expertise into media implementation and analytics. The agency makes impactful media simple. We work in all forms of media with a digital-first approach.

Responsibilities:

The role of the Associate Media Director is to manage a team in developing, executing, and monitoring media plans for our clients.  They provide leadership in the client relationship, ensure best practices are being implemented, and are responsible for the onboarding and development of staff at the Assistant Media Planner, Media Planner, and Media Supervisor levels. They will also coordinate closely with subject specialists in Paid Search, Analytics, Programmatic, Paid Social, and Broadcast buying. 

  • Manage strategy development, media planning, buying, and tracking to ensure delivery of the best of breed media consulting services
  • Maintains client relationships, understands their needs, and manages client’s expectations of deliverables
  • Knows and keeps up-to-date on all available market and consumer information necessary to the preparation of the most effective and efficient media campaigns
  • Prepares the final recommendation plans/decks for management review and client approval
  • Oversees the planning, buying, execution, and campaign monitoring
  • Oversees optimizations to ongoing plans to maximize performance, accounting for media metrics as well as client business inputs and data sources such as CRM, Marketing Automation, and web analytics 
  • Oversees the final results decks, presenting concise and relevant learnings and recommendations for future campaigns
  • Develops targeting recommendations relevant to the client and target audience
  • Maintains the best possible relationship with Media and Agency staff and media resources and vendors
  • Helps to train junior staff in the proper methods of preparing, evaluating, and implementing media plans 
  • Acts as a mentor and provides guidance/leadership to the media team members he/she manages 
  • Communicate clearly and convincingly in written and verbal formats
  • Ensures key information is provided to the team regarding client issues, internal agency issues, and changes in account status

Qualifications:

Experience across B2C, eCommerce, or DTC advertising programs, with experience in retail a strong plus. A Bachelor’s degree and 7 years of experience are required for consideration. In addition:

  • Demonstrates skill in dealing with clients and team members
  • Excellent verbal and written communication skills
  • Up-to-date knowledge of media landscape – conversant in internet strategies, online testing, and current marketing trends

 

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