Campaign Specialist

  • New York, NY
  • |
  • Job ID #8597

Summary:

A health and wellness engagement platform is searching for a campaign specialist.

Responsibilities:

  • Manage overall PPC campaign setup, execution and day-to-day activities
  • Assist with keyword research and forecasting/planning
  • Develop ad copy and other creative assets
  • Monitor client delivery and primary KPIs
  • Analyze and optimize campaigns towards ROI, margin and performance objectives
  • Work closely with internal teams on new campaign initiatives
  • Stay current with SEM and PPC industry trends and developments

Qualifications:

  • Experience with Google Search and Display Campaign Management Required
  • Experience with Facebook Advertising
  • Ability to efficiently build AdWords and Facebook campaigns, utilizing keyword and competitor research
  • Content discovery advertising preferred (Outbrain, Taboola)
  • Excel proficiency
  • Proficiency running cross-platform analytics (keyword and data analysis, conversion analysis, ROI, client performance)
  • Experience in turning data into decision making
  • Knowledge of other paid platforms outside of Google and Facebook
  • Programmatic advertising experience a plus (i.e. theTradeDesk)
  • Ability to work within a team and on own initiative
  • Extremely analytical, focused and detail-oriented
  • Strong written and communication skills
  • Strong sense of ownership, drive and urgency