Digital Media Strategist

  • New York, NY
  • |
  • Job ID #9348

Summary:

A media agency is seeking a Digital Media Strategist. The Strategist will work directly with clients and partners located in New York City.

Responsibilities:

  • Oversee the development and execution of paid social and SEM campaigns with a variety of goals (subscriber acquisition, driving only actions such as stream, drive video views, etc.).
  • Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations
  • Track, measure, and analyze performance of paid social campaigns
  • Lead monitoring and reporting of campaign performance and proactively communicate any issues
  • Review plans and actively apply learnings to create best-in-class executions
  • Serve as paid social and SEM expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives
  • Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)

Qualifications:

  • Experience managing SEM campaigns
  • A plus if also experienced with Paid Social campaigns including; Facebook, Twitter, Snapchat, LinkedIn, Pinterest, Including social tracking implementation and reporting
  • Experience with Direct Response paid social campaigns is strongly preferred with experience with attribution and conversion tracking
  • Demonstrated expertise in media strategy and execution, ideally within a media agency
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously
  • Polished with excellent interpersonal and communication skills
  • Strong verbal and written communication skills
  • Analytical with a comfort in dealing with numbers and reporting
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours
  • Understanding of TV Everywhere and the Television ecosystem is a plus
  • Willingness and flexibility help with various ad-hoc projects to help support the larger Media Strategy & Analytics team
  • Ability to adapt to change and continually evolve skills to meet the ever changing needs of the television industry
  • Proficient in Microsoft Office systems, specifically in Excel
  • College degree required

 

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