Digital Media Strategist

  • New York, NY
  • |
  • Job ID #8391

 Summary:

A media planning and marketing solutions agency is seeking a Digital Media Strategist who will work under the close guidance and mentoring of a Senior Strategist.

Responsibilities:

  • Participate in digital campaign planning, including RFPs, negotiates rates and placement detail, compile strategy and rationale
  • Implement and execute approved digital plan within respective ad serving and measurement platforms
  • Monitor and optimize paid digital strategies across display, video, audio, social and search
  • Compile reporting and billing, across all digital media channels
  • Read industry trades and stay updated on digital marketing trends
  • Maintain relationships with all vendor contacts and stay up to speed on all developments (new ad formats, targeting capabilities, etc.)

Qualifications:

  • Digital media planning and buying experience
  • Exceptional verbal/written communication
  • Strong mathematical and analytical acumen
  • Attention to detail
  • Ad serving/measurement platforms (i.e. DoubleClick, Moat, DBM, Google AdWords/Analytics)
  • Knowledge in comScore preferred (for planning)
  • Basic knowledge in web creative/specifications a plus
  • Excel, PPT, Word, etc.