Director, Campaign Insights

  • New York, NY
  • |
  • Job ID #8188

Summary:

A top media and marketing company is seeking a Director, Campaign Insights.

Responsibilities:

  • Manage/mentor a team analysts of varying levels
  • Primary focus to expand the department’s deliverables and capabilities in the space of ad effectiveness measurement and campaign insights delivery
  • Be an external client facing analytics lead for key advertisers
  • Collaborate closely with senior Sales and Client Services team members to progress our analytics offerings and strategy

Qualifications:

  • Prior direct management experience
  • Expert in Excel and PowerPoint
  • Expertise in analyzing, interpreting, and telling stories through data for various types of stakeholders
  • Extensive experience working with ad effectiveness research vendors such as Nielsen, Millward Brown, etc.
  • Prior use of data visualization tools and experience building dashboards
  • Expertise in ad servers like Doubleclick, Sizmek, etc.
  • Experience in web analytics packages like Google Analytics/Adobe a plus
  • SQL not required but a bonus