A top media and marketing company is seeking a Director, Campaign Insights.
- Manage/mentor a team analysts of varying levels
- Primary focus to expand the department’s deliverables and capabilities in the space of ad effectiveness measurement and campaign insights delivery
- Be an external client facing analytics lead for key advertisers
- Collaborate closely with senior Sales and Client Services team members to progress our analytics offerings and strategy
- Prior direct management experience
- Expert in Excel and PowerPoint
- Expertise in analyzing, interpreting, and telling stories through data for various types of stakeholders
- Extensive experience working with ad effectiveness research vendors such as Nielsen, Millward Brown, etc.
- Prior use of data visualization tools and experience building dashboards
- Expertise in ad servers like Doubleclick, Sizmek, etc.
- Experience in web analytics packages like Google Analytics/Adobe a plus
- SQL not required but a bonus