Director of Digital Marketing

  • New York, NY
  • |
  • Job ID #8417

Summary:

A full-service Marketing and Online Media Company is seeking a Director of Digital Marketing who will be responsible for developing Digital Marketing services and solutions for their B2B Technology sales properties.

Responsibilities:

  • Develop product positioning and messaging that differentiates their products with clients and agencies
  • Understand buyer personas, their pain points, buying process and criteria, and transfer knowledge back to product and sales
  • Keep the company up-to-date with market trends, and be several steps ahead of the competition at all times
  • Conceive and develop innovative marketing programs that drive demand with brands and agencies
  • Develop the go-to-market strategy for messaging, packaging, promoting, and selling of our products
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Provide expertise and content support to rapid response strategies as needed
  • Educate both internal and external stakeholders on product features and their benefits
  • Collaborate with Sales Operations to develop sales tool that support the selling process targeted to market segments
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage requirements
  • Create/update sales and marketing materials   

Qualifications:

  • Prior professional experience, specifically Digital Marketing experience in the B2B Technology Online Performance Marketing space
  • Proven success directly supporting mid- to large-sized sales force and working closely with product teams
  • In-depth understanding of B2B ad-tech and mar-tech landscape, mobile and/or video experience a plus
  • Experience building and executing marketing plans using a creative approach
  • Master story teller with high attention to detail and strong presentation skills
  • Superb communication skills, verbal and written
  • Strong analytical skills and a data-driven mindset
  • Ability to influence, motivate, and train others
  • Master multi-tasker
  • Advanced PowerPoint skills
  • BA/BS degree required, MBA or advanced degree preferred