Head of Data and Programmatic Revenue

  • New York, NY
  • |
  • Job ID #9642


The Director of Data & Programmatic Revenue will drive all sales efforts with data & private marketplaces for this exciting digital publisher and content site in the Entertainment space.  The purpose of this role is to bring in deals that leverage proprietary, unique inventory and first-party data. The role will involve working with SSPs, DSPs, Agency Trading Desks and data exchanges – a combination of Programmatic sales, sales strategy, and sales empowerment. 


  • Guide and drive the use of audience data to impact media strategies for client account(s) based on overall objectives
  • Understand how platform/data technologies work and offer the ability to explain in ordinary terms (be technically savvy – understand the opportunities and limitations)
  • Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in the desired format — education/evangelize the findings
  • Oversee relationship with DMP (Data Management Platform) and Ad Tech Solutions
  • Partner with teams to support DSP, and Data/Analytics partnerships
  • Drive data strategy and integration into media plans focused on audience details
  • Leverage relationships with agencies, buyers, and DSPs to secure always-on PMP deals to run across our inventory
  • Consistently optimize PMP campaigns to deliver the best results


  • BS or BA required & advanced degree desirable
  • 8-12 years overall business experience in sales, business development or account management preferably in online advertising, trading desk and/or data sales organizations
  • Commensurate years of experience in online advertising technology sales, with four-years that include people/sales management
  • Previous experience in selling programmatic media is a MUST
  • Experience in pricing and packaging 1st party data to clients and the marketplace
  • Familiarity with selling PMPs and programmatic guaranteed on programmatic exchanges
  • Experience selling deals based on audience segment targeting
  • Sell data segments from proprietary DMP on data exchanges
  • Proven ability at closing programmatic deals and retaining customer spend
  • Eagerness to work in a startup team environment that will be rapidly changing
  • Demonstrated development of meaningful partnerships with a diverse client base and proven track record as a trusted advisor to brands and agencies
  • Professional oral and written communication skills
  • A high degree of creativity, self-motivation, and drive

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