A global advertising technology company is seeking a Programmatic Trader in their NYC office. The right candidate needs to be passionate about digital advertising and hitting client KPIs, love problem solving and lateral thinking, have an entrepreneurial mindset, and enjoy working as a team.
You will be optimizing display, video and mobile campaigns using Search data. Working collaboratively with Client Strategy, Technology, Product and Analytics teams on a daily basis, the candidate must have trading experience with a strong technical understanding of programmatic buying and RTB through major DSPs. You will be responsible for:
- End to end campaign ownership
- Hitting KPIs
- Optimizing multiple Search Targeting Display campaigns
- Liaising closely with Client Strategy, Technology, Analytics, and Sales Departments
- Experience using Appnexus or DBM consoles or similar
- Proven track record in optimizing programmatic, direct response and brand advertising campaigns via real-time bidding platforms
- Previous experience in display, video and mobile campaign optimization
- A high success rate in hitting client goals – CPA, CTR, ROI, COS, VTR, etc.
- Strong understanding of US publishers and exchanges
- Clear communication and organization skills – examples of working with clients and agencies
- Good excel skills and a strong analytical mindset
- Strong problem-solving skills and ability to work well under pressure
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