Retention Marketing Manager

  • New York, NY
  • |
  • Job ID #7396

Summary:

A top Financial News and Information Company seeks a Retention Marketing Manager to develop and manage marketing and engagement programs, increase renewal rates, and reduce subscriber churn. Ideal candidate is a creative marketer with a proven track-record for generating revenue, decreasing churn, and improving customer engagement.

Responsibilities:

  • Develop, plan, and execute subscription retention programs and omni-channel marketing plans for the company’s premium subscription products
  • Utilize CRM, CDP, ESP, and other various marketing tools to create personalized engagement marketing campaigns for digital subscription products; improve ROI and LTV
  • Work with creative team to develop dynamic marketing campaigns designed to improve subscriber engagement and awareness
  • Analyze and report on subscriber conversion, renewal, and engagement KPIs
  • Lead market research projects on customer behavior, competitive analysis and industry trends to develop strategic and tactical plans to meet marketing objectives
  • Work with Executive Director and consumer marketing team to develop cross-sell, upsell, and gift strategies across multiple platforms
  • Improve transactional messaging and push notification strategy across all paid products
  • Develop, manage, and achieve program budgets/forecasts 

Qualifications:

  • BA/BS degree
  • Retention/customer management and digital marketing experience
  • Strong knowledge of direct marketing principles and practices a must
  • Membership/subscription or other continuity marketing experience a must
  • Strong analytical capability
  • Excellent project management skills with ability to multi-task and work well within a fast paced, tight deadline environment
  • Strong interpersonal and written/oral communication skills including excellent business writing and presentation skills
  • Proficiency with MS Office, familiarity with CRM, ESP, and CDP platforms (Lytics, Sailthru, Salesforce or similar) and/or HTML a plus