SEM Specialist

  • New York, NY
  • |
  • Job ID #7962

Summary:

A leading marketing services agency is seeking a SEM Campaign Specialist who will be responsible for the day-to-day management and operations of paid search campaigns. This is a great opportunity to work on and take ownership of paid search campaigns for large, multi-faceted, brands.

Responsibilities

  • Conduct keyword research
  • Set up campaigns
  • Maintain client budgets
  • Monitor daily performance / Identify and troubleshoot issues
  • Perform account analysis and optimizations to meet clients’ ROI goals
  • Create comprehensive client reports
  • Identify new strategies and tactics for testing and make recommendations to clients
  • Develop and test ad copy
  • Follow quality assurance standards to ensure quality and accuracy
  • Stay abreast of new tools, trends, and best practices in the search industry / attend industry events
  • Present performance results at client meetings

Qualifications:

  • Experience in paid search
  • Certification in both Google AdWords & Bing AdCenter is preferred
  • Experience working with bid management tools such as SearchForce, Marin, Kenshoo, etc. (Kenshoo experience preferred)
  • Ability to collaborate as a team as well as to work independently
  • High attention to detail
  • Strong written and verbal communication skills
  • Ability to multi-task
  • Strong problem solving and project-management skills
  • PC proficiency and solid working knowledge of Microsoft Office (Especially Excel!)
  • Bachelor’s degree