Senior Marketing Manager

  • New York, NY
  • |
  • Job ID #8242

Summary:

A recognized and trusted brand of health information is seeking a Senior Marketing Manager. The candidates will be responsible for a leading the development, scoping and strategic storytelling of a high volume of advertising solutions and sponsorship opportunities for large accounts.

Responsibilities:

  • Serve as the marketing quarterback, responsible for packaging, pricing and positioning integrated digital solutions to large consumer advertisers
  • Partner closely with Sales to understand client needs in order to create the most innovative, yet effective solutions
  • Create the overall narrative for all solution presentations, in response to RFPs
  • Act as project manager across multiple teams and offices to ensure effective configuration and delivery of solutions- including client services, product marketing, editorial, program marketing
  • Provide insightful analysis and recommendations to the business regarding market place trends and activities
  • Serve as lead on various team and cross-functional initiatives
  • Proactively identify and provide solution recommendations to organizational and process inefficiencies

Qualifications:

  • Bachelor’s degree in Business, Marketing or Advertising preferred, however actual experience can be accepted in lieu of degree
  • Working knowledge of digital agencies mandatory
  • Comfort and familiarity with highly matrixed cross functional departments
  • Working experience with Salesforce or another CRM program
  • Knowledge of CPG and Pharma industries is preferred
  • Possess strong creative marketing skills
  • Ability to understand and solve problems regarding client expectations
  • Excellent verbal and written communication skills
  • Strong consulting and ability to influence internal partners
  • Strong listening skills with ability to translate concepts into deliverables
  • Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines
  • Experience in marketing or sales for a digital advertiser, publisher or media agency