Senior Marketing Manager

  • New York, NY
  • |
  • Job ID #9582

Summary

Leading multi-platform media and publishing company is seeking a Senior Marketing Manager to deliver unmatched sales support through the creation of innovative, integrated marketing programs for the entire portfolio of brands across multiple advertiser categories.

Reporting to the Senior Marketing Director, this position will play an active role in supporting the creation, management, and oversight of integrated marketing partnerships from ideation through execution.

Responsibilities:

  • Ideation & Execution
    • Manage Client-Specific RFPs (reactive sales support): Partner with the sales team to formulate integrated marketing opportunities that are customized to fit specific client objectives; lead brainstorming sessions and work with the appropriate internal stakeholders to create compelling cross-property portfolio sales programs; Create PowerPoint presentations with custom write-ups in response to client requests 
    • Develop New Opportunities (proactive sales support): Contribute to the development and positioning of new integrated marketing opportunities to bring to the marketplace; identify cross-platform experiences, capabilities, and insights that will serve as compelling thought-starters for client conversations 
    • Execute and Manage Sold Campaigns: Oversee the post-sale process of marketing campaigns; Manage element delivery and client expectations, while maximizing with the right teams on campaign delivery 
  • Strategy 
    • Identify cross-platform opportunities for a potential increase of overall client spend 
    • Develop client opportunities that highlight the unique value proposition and ensure the brand is viewed as a must-buy 
    • Collaborate with internal teams to understand new emerging ad opportunities and product offerings and develop proactive packages to bring to market 
  • Internal Communication & Facilitation
    • Work with Senior Director to be day-to-day point of contact for incoming marketing requests and communication lead across internal teams and agency/client partners 
    • Liaise with all appropriate internal groups (sales, research, editorial, branded content, etc.) to facilitate efficient and transparent communication 
    • Prioritize and track opportunities; manage partnership timelines, workflow and report team progress to Senior Director on a regular basis 
    • Manage analysis of partnership post-completion, working with research and sales team to deliver accurate results and growth opportunities to client/brand partners 

Qualifications:

  • Bachelor’s Degree 
  • A solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously 
  • Passionate about creating best-in-class, innovative client solutions 
  • Strong organizational, project management, analytical and research-related skills 
  • Excellent writing and storytelling skills 
  • Strong interest in food and cooking is a plus 
  • Knowledge of media marketing, sales process, and creative development process 
  • Understanding of the promotion/content development process and experience executing promotions 
  • Strong digital marketing skills with knowledge in custom content development, targeting, and effective pricing/packaging 
  • Strong interpersonal skills, with the ability to work with interdepartmental teams and external clients 
  • Familiarity with the standard digital audience and social analytics tools (Omniture, comScore, etc.) and the ability to derive insights from the data is a plus 
  • Thorough knowledge of Microsoft Word, PowerPoint & Excel 

 

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