Summary: 

A fast-growing, exciting start-up company in the creative advertising technology space focused on social and Advanced TV advertising, is looking for a talented and experienced Senior Marketing Manager person.

Responsibilities:

• • Manage day to day marketing activities; content, paid advertising, website and lead generation campaigns executed internally and by outsourcing vendors
  • Develop relationships with key industry organizations/events, brainstorm company activations/participation/sponsorships, and ensure that company participation rises above expectations
  • Be a keeper of the brand and communication guidelines, ensure that everything that goes out the door represents the company brand at its best
  • Work closely with the company’s PR company
  • Concept, pitch and deliver on your ideas to raise the company’s profile amongst its potential customers
  • Develop a methodology to track success metrics associated with all marketing efforts, reporting up through the company
  • Other unique ideas you and the marketing team will come up with, plan and execute
    

Qualifications:

• Experience in marketing for an ad-tech company or in a closely related field
• Experience working with sellers
• Demonstrated ability to work on multiple projects at once
• Basic knowledge of the key tactics mentioned above, especially lead generation and events (extra points if you know your way around HubSpot or Marketo)
• Strong communication and writing skills, the ability to tell compelling stories and develop interesting takes on industry topics, highly capable in either PowerPoint or Keynote
• Broad understanding of the full scope of advertising/marketing communications (brand-driven, response-driven, promotion-driven, etc.)
• Knowledge of the structure and underlying business priorities of key industry segments (advertisers, agencies, advertising planning, digital and traditional buying, creative, etc.)
• Self-motivated, hard charger who thrives in a fast-paced, rapidly evolving business 
• Ability to interface effectively with key internal management team members
• War stories, hobbies, side hustles, aspirations, outside passions