Senior Product Marketing Manager

  • New York, NY
  • |
  • Job ID #6915

Summary:

A global platform in the social/influencer space is seeking a Senior Product Marketing Manager who will be responsible for spreading the word on the company’s research and translating insights into compelling communications. You will work closely with a broad team of research managers, PR and sales teams and help craft regional research and insights communications strategy.

Responsibilities:

  • Lead commercialization of research and insights
  • Drive regional thought leadership from consumer and audience insights
  • Work with sales and marketing and the go to market team to identify primary research insights which support the key business objectives
  • Translate these insights and research findings into compelling marketing and communication material, from sales collateral to thought leadership articles and other marketing channels
  • Partner with cross-functional teams both globally and locally, to ensure successful execution
  • Track and analyze the effectiveness of research marketing programs and incorporate key learnings
  • Develop product messaging that differentiates new products from others in the market
  • Plan and take part in the launch of new products and involve several different departments in such launches

Qualifications:

  • Strong knowledge of the digital media and video advertising landscape
  • A proven storyteller, with excellent written and oral communication, including presentation ability
  • A highly organized and self-motivated individual with strong problem solving capabilities
  • Experience with and good understanding of market research and research methodologies
  • Demonstrable experience with applying analytics to support data-driven product marketing decisions
  • Demonstrable experience in end to end product and value proposition creation and go to market execution
  • Proven ability to manage a large stakeholder network comprised of diverse roles and personal interest
  • Ability to work at the strategic level (e.g. generating innovative ideas and new use cases for growth) and at the tactical level (e.g. product readiness and sales enablement)
  • Articulate and professional with very strong communication skills
  • Demonstrated ability to build credibility, trust and influence at all levels
  • Educated to degree level or equivalent
  • Relevant experience of B2B or technology product marketing

 

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