Social Media Specialist

  • New York, NY
  • |
  • Job ID #9648

Summary:

An independent New York-based media planning and marketing solutions firm is seeking a paid Social Media Specialist that can generate exciting, innovative ad opportunities.

Responsibilities:

  • Build a sound social strategy to support overarching media campaign (considering target, audience size, assets, KPIs, consulting available research and historical performance as available)
  • Present plans to Account Director and secure necessary approvals
  • Implement campaigns with a primary focus on Facebook, Instagram, Twitter, Snapchat and LinkedIn (campaigns built within respective Ads Manager platforms) 
  • Optimize continuously across ads, ad sets, campaigns and platforms to improve performance week over week 
  • Compile reports and provide to Account Director, ensuring all deliverables and deadlines are met
  • Complete monthly billing, ensuring timeliness and accuracy  
  • Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, platforms as applicable)  
  • Maintain relationships with vendor contacts; leading weekly calls concerning active and upcoming campaigns

Qualifications:

  • Prior experience in paid social media (3+ years)
  • Exceptional verbal/written communication
  • Strong mathematical and analytical acumen
  • Attention to detail
  • Tools/Software:
    • Social: Business Manager (Facebook/Instagram), Ads for Twitter, Snapchat, LinkedIn 
    • DoubleClick, MOAT, IAS, Google Analytics, AdWords
    • Excel (pivot tables, vLOOKUPS)
    • Basic knowledge in ad copy/creative generation a plus

 

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