Social Media Specialist

  • New York, NY
  • |
  • Job ID #9592

Summary

Independent New York-focused media planning and marketing solutions firm is seeking a Social Media Specialist. 

As a team, they have dynamic energy committed to mobilizing media strategies and accomplishing goals through synergy and efficiency.

Responsibilities:

  • Making a difference in people’s lives with a natural display of leadership and team values, by developing and implementing very smart, very strategic media plans and humbly seeking out past learnings to the betterment of always trying to do better
  • Build a social strategy to support overarching media campaign (considering target, audience size, assets, KPIs, consulting available research and historical performance as available)
  • Present plans to Account Director and secure necessary approvals
  • Implement campaigns with a primary focus on Facebook, Instagram, Twitter, Snapchat and LinkedIn (campaigns built within respective Ads Manager platforms) 
  • Optimize continuously across ads, ad sets, campaigns and platforms to improve performance week over week 
  • Compile reports and provide to Account Director, ensuring all deliverables and deadlines are met
  • Complete monthly billing, ensuring timeliness and accuracy  
  • Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, platforms as applicable)  
  • Maintain relationships with vendor contacts; leading weekly calls concerning active and upcoming campaigns

Qualifications:

  • Prior experience in paid social media (3+ years)
  • Exceptional verbal/written communication
  • Strong mathematical and analytical acumen
  • Attention to detail
  • Tools/Software experience:
    • Social: Business Manager (Facebook/Instagram), Ads for Twitter, Snapchat, LinkedIn 
    • DoubleClick, MOAT, IAS, Google Analytics, AdWords
    • Excel (pivot tables, vLOOKUPS)
    • Basic knowledge in ad copy/creative generation a plus

 

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