Strategist of Programmatic Buying

  • New York, NY
  • |
  • Job ID #9581


A successful, long-standing digital and integrated media agency in NYC is seeking a Strategist of Programmatic Buying, this role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition pod. The right candidate will be focused on programmatic buying with additional focus on digital direct-to-publisher buying and digital ad operations as needed. Digital buys will be executed with the goal of efficiently acquiring consumers who will watch the various Discovery networks on all devices. 


  • Operate programmatic buying platforms with a goal of constant optimization to maximize efficiency and effectiveness of paid digital campaigns 
  • Work with the Acquisition Strategy team to gain an understanding of campaign-specific goals in order to build targeting and execution recommendations
  • Work with digital publishers to build out private marketplaces and/or direct buys when needed
  • Constantly advance the capabilities of what can be bought in-house through programmatic buying platforms 
  • Track, measure and analyze the performance of digital campaigns
  • Lead monitoring and reporting of campaign performance and proactively communicate any issues
  • Review plans and actively apply learnings to create best-in-class executions
  • In partnership with the rest of the pod, serve as the programmatic expert and trend-spotter to bring first-to-market digital media opportunities that align with business objectives
  • Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)


  • Experience within paid digital buying, with the hands-on programmatic buying experience 
  • Experience with Direct Response paid campaigns is strongly preferred with experience in attribution and conversion tracking
  • Prior experience with digital ad ops is a plus
  • Demonstrated expertise in media strategy and execution, ideally within a media agency
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously
  • Polished with excellent interpersonal and communication skills
  • Strong verbal and written communication skills
  • Analytical with a comfort in dealing with numbers and reporting
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours
  • Understanding of TV Everywhere and the Television ecosystem is a plus
  • Willingness and flexibility to “pitch-in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team
  • Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television industry
  • Proficient in Microsoft Office systems, specifically in Excel
  • College degree required
  • Must have the legal right to work in the United States


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