Strategist of Programmatic Buying

  • New York, NY
  • |
  • Job ID #9581

Summary:

A successful, long-standing digital and integrated media agency in NYC is seeking a Strategist of Programmatic Buying, this role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition pod. The right candidate will be focused on programmatic buying with additional focus on digital direct-to-publisher buying and digital ad operations as needed. Digital buys will be executed with the goal of efficiently acquiring consumers who will watch the various Discovery networks on all devices. 

Responsibilities:

  • Operate programmatic buying platforms with a goal of constant optimization to maximize efficiency and effectiveness of paid digital campaigns 
  • Work with the Acquisition Strategy team to gain an understanding of campaign-specific goals in order to build targeting and execution recommendations
  • Work with digital publishers to build out private marketplaces and/or direct buys when needed
  • Constantly advance the capabilities of what can be bought in-house through programmatic buying platforms 
  • Track, measure and analyze the performance of digital campaigns
  • Lead monitoring and reporting of campaign performance and proactively communicate any issues
  • Review plans and actively apply learnings to create best-in-class executions
  • In partnership with the rest of the pod, serve as the programmatic expert and trend-spotter to bring first-to-market digital media opportunities that align with business objectives
  • Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)

Qualifications:

  • Experience within paid digital buying, with the hands-on programmatic buying experience 
  • Experience with Direct Response paid campaigns is strongly preferred with experience in attribution and conversion tracking
  • Prior experience with digital ad ops is a plus
  • Demonstrated expertise in media strategy and execution, ideally within a media agency
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously
  • Polished with excellent interpersonal and communication skills
  • Strong verbal and written communication skills
  • Analytical with a comfort in dealing with numbers and reporting
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours
  • Understanding of TV Everywhere and the Television ecosystem is a plus
  • Willingness and flexibility to “pitch-in” with various ad-hoc projects to help support the larger Media Strategy & Analytics team
  • Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television industry
  • Proficient in Microsoft Office systems, specifically in Excel
  • College degree required
  • Must have the legal right to work in the United States

 

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