Supervisor, Search Marketing

  • New York, NY
  • |
  • Job ID #8991

Summary:

A progressive media agency network is seeking a Supervisor, Search Marketing. This position is accountable for planning, managing, and executing PPC and SEO campaigns for an assigned client base. The Supervisor, Search Marketing will work with the Associate Director(s) and Director to execute and enhance the strategic tone for the assigned accounts. In addition, he or she will be responsible managing a team of Associates and Assistants – developing their skills, evaluating their performance, and managing their growth.

Responsibilities:

  • Ensure PPC and SEO best practices are being followed as well as the adoption of new features or processes
  • Ensure constant communication with various creative agencies and other external partners to ensure brand/team processes align with other brand/teams
  • Balance, prioritize and assign work associated with multiple, concurrent projects
  • Keep up with the latest best practices and trends in Search Engine Marketing and discusses potential impact with team on client work
  • Create, or assist in creating, POVs to be shared with internal and external teams
  • Responsible for providing direction and guidance to Assistant(s) & Associate(s)
  • Drive overall strategy of paid search refresh ensuring all key components such as ad extensions, landing page strategy and ad group development
  • Provide optimization recommendations ensuring that performance is aligning with agreed upon plan with client
  • Responsible for working closely with creative agencies to optimize website content and experience for organic search engagement
  • Conduct extensive website & category analysis and provide recommendations to enhance the standing of client websites in natural search listings
  • Serve as a resource for associates and assistants for advice, counsel and mentorship
  • Mentor junior SEO team members on projects and practice development
  • Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc.
  • Oversee team activities, maintain overall plan quality control

Qualifications:

  • Bachelor’s Degree
  • Commensurate years PPC and SEO related work experience
  • Experience in online marketing and current knowledge of trends and innovations in traditional and digital media
  • Knowledge of analytic tools such as Google Analytics, BrightEdge, and Omniture is a preferred
  • Ability to articulate strategic foundation for their development
  • Balanced ability to perform analytically and creatively
  • Advanced computer skills (MS Word, Excel, PowerPoint)
  • Proven leadership skills and management experience

 

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