VP of Marketing
- New York, NY
- |
- Job ID #9737
Summary:
A premium b2b platform and Publisher has an exciting opportunity for a VP of Marketing to join the team. Looking for both subscription marketing and ad sales marketing experience.
Responsibilities:
- This position will be on the executive team reporting to the CEO, have 3-4 direct reports, and manage the following areas:
- Revenue Marketing & Sales Enablement
- Product Marketing
- Customer Insights and Engagement
- Brand Identity, Positioning, and Creative
- Overall marketing and positioning of the company: conceptualize and lead our marketing vision
- Subscription services and Event marketing
- Audience growth and engagement: oversee and manage growth marketing and targeted audience development
- Demand generation for sales: responsibility for building the lead funnel for sales teams and all products they are selling, both online and offline
- Possible management of events business
Qualifications:
- Strong digital media experience, preferably within B2B
- Obsessed with customer insights/data, loves audience segmentation, and measures success based on revenue and related KPIs
- Experience with digital media metrics and analytics, as they relate to campaign management and reporting
- Expertise in creating and driving quantifiable metrics/KPIs and leveraging consumer data to find quality customers to acquire, engage, retain, and reactivate through various marketing channels
- Experience with in-depth analytics and problem solving, the ability to think strategically while being detail- and execution-oriented
- Management experience/excellent leadership skills
- Proven interpersonal communication skills, and an executive presence that conveys confidence and authority to senior clients
[gravityform id=1 title=true description=false ajax=true]