VP of Marketing

  • New York, NY
  • |
  • Job ID #9737

Summary:

A premium b2b platform and Publisher has an exciting opportunity for a VP of Marketing to join the team.  Looking for both subscription marketing and ad sales marketing experience.

Responsibilities:

  • This position will be on the executive team reporting to the CEO, have 3-4 direct reports, and manage the following areas:
    • Revenue Marketing & Sales Enablement
    • Product Marketing
    • Customer Insights and Engagement 
    • Brand Identity, Positioning, and Creative
  • Overall marketing and positioning of the company: conceptualize and lead our marketing vision
  • Subscription services and Event marketing
  • Audience growth and engagement: oversee and manage growth marketing and targeted audience development
  • Demand generation for sales: responsibility for building the lead funnel for sales teams and all products they are selling, both online and offline
  • Possible management of events business

Qualifications:

  • Strong digital media experience, preferably within B2B
  • Obsessed with customer insights/data, loves audience segmentation, and measures success based on revenue and related KPIs
  • Experience with digital media metrics and analytics, as they relate to campaign management and reporting
  • Expertise in creating and driving quantifiable metrics/KPIs and leveraging consumer data to find quality customers to acquire, engage, retain, and reactivate through various marketing channels
  • Experience with in-depth analytics and problem solving, the ability to think strategically while being detail- and execution-oriented
  • Management experience/excellent leadership skills
  • Proven interpersonal communication skills, and an executive presence that conveys confidence and authority to senior clients

 

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