Summary:

A premium b2b platform and Publisher has an exciting opportunity for a VP of Marketing to join the team.  Looking for both subscription marketing and ad sales marketing experience.

Responsibilities:

• This position will be on the executive team reporting to the CEO, have 3-4 direct reports, and manage the following areas:
  • Revenue Marketing & Sales Enablement
  • Product Marketing
  • Customer Insights and Engagement 
  • Brand Identity, Positioning, and Creative
• Overall marketing and positioning of the company: conceptualize and lead our marketing vision
• Subscription services and Event marketing
• Audience growth and engagement: oversee and manage growth marketing and targeted audience development
• Demand generation for sales: responsibility for building the lead funnel for sales teams and all products they are selling, both online and offline
• Possible management of events business

Qualifications:

• Strong digital media experience, preferably within B2B
• Obsessed with customer insights/data, loves audience segmentation, and measures success based on revenue and related KPIs
• Experience with digital media metrics and analytics, as they relate to campaign management and reporting
• Expertise in creating and driving quantifiable metrics/KPIs and leveraging consumer data to find quality customers to acquire, engage, retain, and reactivate through various marketing channels
• Experience with in-depth analytics and problem solving, the ability to think strategically while being detail- and execution-oriented
• Management experience/excellent leadership skills
• Proven interpersonal communication skills, and an executive presence that conveys confidence and authority to senior clients